Revenue infrastructure,
rebuilt for AI.
We help B2B organizations replace broken CRM systems, fix data infrastructure, and automate outbound — so your revenue engine runs on AI, not manual effort.
Trusted by B2B teams across industries
The Problem
Four symptoms. One missing system.
The CRM is a dead archive.
Incorrect data, empty fields, duplicate contacts. The team loses 2–3 hours per day searching for information that should be one click away.
Prospecting is consuming the team.
They search LinkedIn, copy data manually, send messages one by one. Every time the company wants to scale, the only answer is to hire more people.
They have tools. They don't have a system.
Apollo, LinkedIn Sales Navigator, Instantly — each tool operates as an island. No data flow. No process. Subscriptions generating no ROI.
The founder is selling alone.
The CEO manages LinkedIn, sends follow-ups, runs demos. The business grows at the pace of the founder's available hours. That is not a model that scales.
The Solution
A system that works while your team closes.
Lauken builds, implements, and operates demand generation systems that combine data intelligence, automation, and multichannel activation. Not disconnected tools. Active infrastructure that generates qualified conversations on a continuous basis.
Lauken does not deliver recommendations.
It delivers the system running.
7x commercial capabilities.
Without adding headcount or depending on manual processes.
Active by week 2.
3,000+ qualified, enriched, and contacted prospects per month.
The result
3,000+
Qualified prospects per month
Week 2
Active campaign timeline
7x
Commercial capability multiplier
Live
Self-updating database
The System
The Lauken GTM System
Data → CRM → Automation → Outbound → Reporting
How it works
Eight stages. One engine.
Prospect qualification, data enrichment, and multichannel activation. Identifies the right prospects within your ICP, applies AI models to enrich each contact with role, company, tech stack, and intent signals — then activates hyper-segmented campaigns via LinkedIn, email, and phone. Output: 3,000+ qualified, enriched, and contacted prospects per month.
CRM enrichment and maintenance. Connects your existing CRM to AI models that validate, enrich, and update data continuously. Detects role changes, corrects emails, updates company data, and identifies the current Decision Maker in each account. Activates automated re-engagement campaigns for inactive leads with valid data.
Market Intelligence Sprint — 7 days. A complete analysis of your target market before activating the operation. Identifies key prospects within your ICP, collects active intent signals, and maps the competitive ecosystem. No risk. No long-term contracts. Real intelligence in one week.
Commercial infrastructure transfer — in-house. Lauken deploys the full infrastructure and transfers the know-how so your internal team can operate it autonomously. Phase 1: 25-day full setup. Phase 2: 3 months of operational consulting. Phase 3: Quarterly support. The transfer is not just tools — it is criteria, process, and operational capability.
Our Services
Four ways to deploy the system.
Whether you need a full outbound engine, a live CRM, a market intelligence sprint, or want to bring the infrastructure in-house — Lauken has a deployment model for your stage and goals.
Why Lauken
The cost of not having the system.
The Team
Operators, systems thinkers,
and revenue architects.
Matias Melcom
Founder & CEO
Leads company strategy, client relationships, and the vision behind Lauken's commercial infrastructure systems.
Ezequiel Grines
Founder & CEO
Oversees product architecture, system deployments, and operational frameworks across client engagements.
Juan Faure Santamarina
Operations
Manages delivery operations, process design, and ensures client systems are deployed and running as specified.
Juan Girelli
Head of US GTM & Revenue Systems
Leads Lauken's US market strategy and designs revenue systems architecture for North American clients.
Network
Strategic Partners & Advisors
Strategic Partners
Agustin Cabantous Soler
COO / Co-Founder
GIPA
Brings operational and go-to-market expertise from GIPA, an AI strategy and implementation firm.
Bautista Kalani Giesenow
Co-Founder & CEO
GIPA
Leads AI strategy and implementation at GIPA. Advises Lauken on AI deployment and system architecture.
Get started
Ready to build the system your revenue team deserves?
No risk. No long-term contracts. We start with a strategy call to map your current infrastructure and identify the fastest path to results.